Obey your beethoven! NYC's WQXR radio spent $300,000 on this new-listener campaign. Now that's a lot of bee in th'oven #music #classical.

Posted 1 year, 4 months ago from www.nytimes.com/2011/10/31/business/media/wqxr-calls-on-beethoven-to-help-lift-its-profile.html